Taking new projects

Taking new projects

Taking new projects

CASE STUDY · 2025

Clipnova AI Video Editor

Clipnova AI Video Editor

Clipnova AI Video Editor

Clipnova AI Video Editor

UI/UX Design

User Research

Product Design

Desktop App

(01)

PROJECT OVERVIEW

Clipnova is a desktop video editor that uses AI to find the empty parts of a video: silent stretches, static scenes, gaps between cuts and dead air in interviews. It suggests clean cut points and the editor decides what goes.

Clipnova is a desktop video editor that uses AI to find the empty parts of a video: silent stretches, static scenes, gaps between cuts and dead air in interviews. It suggests clean cut points and the editor decides what goes.

Clipnova is a desktop video editor that uses AI to find the empty parts of a video: silent stretches, static scenes, gaps between cuts and dead air in interviews. It suggests clean cut points and the editor decides what goes.

Clipnova is a desktop video editor that uses AI to find the empty parts of a video: silent stretches, static scenes, gaps between cuts and dead air in interviews. It suggests clean cut points and the editor decides what goes.

CLIENT

Clipnova (Capstone Project)

YEAR

2025

ROLE

UI/UX Design

DURATION

6 Weeks

(02)

Design

Design

Design

Design

process

process

process

process

Every project runs through the same focused stages, so nothing important gets skipped.

Phase 01

Research & define

A survey, empathy maps and personas for beginner creators and pro editors, then user stories, a journey map and a competitor review.

Phase 02

Ideate & structure

Crazy Eights and How Might We sessions, a full user flow and a sitemap covering onboarding, import, AI analysis, editing, preview and export.

Phase 03

Prototype & test

Sketches and wireframes moved into a dark, focused high-fidelity interface, then usability testing and a round of fixes from the feedback.

(03)

Case

Case

Case

Case

study

study

study

study

Design explorations, layouts and visual directions that shaped the final product.

(04)

The challenge

The challenge

The challenge

The challenge

Most video editors make you find empty space by hand. You scrub the timeline, spot the silence, trim it, and repeat for every clip. It is slow, and the people we spoke to were openly frustrated by how much of their week it ate.

Our users ranged from Gift, a 19-year-old student creator who wants simple tools that don't overwhelm her, to Samson, a freelance editor who wants AI help but refuses to give up control of the final cut.

The goal

Use AI to detect empty space automatically and cut manual trimming time by at least 75%, without taking the editor's judgement out of the process.

(05)

The solution

The solution

The solution

The solution

Clipnova scans every clip you import and flags the parts that add nothing. Each flag is a suggestion. You can accept it, adjust it or ignore it, and the whole AI layer can be switched off when you want to work by hand.

What the AI handles

  • Empty space detection with suggested cut points

  • Silence, dead air and static scene detection

  • Automatic colour correction and noise reduction

  • Speech to text for quick captions

  • Scene detection and object removal

What stays manual

A full timeline editor with trims, titles, transitions, audio, effects and overlays, plus a before and after preview so editors can check every AI change before export.

(06)

The

The

The

The

impact

impact

impact

impact

An AI video editor that finds the dead air for you, so editors cut faster and still keep full control of every decision.

An AI video editor that finds the dead air for you, so editors cut faster and still keep full control of every decision.

An AI video editor that finds the dead air for you, so editors cut faster and still keep full control of every decision.

An AI video editor that finds the dead air for you, so editors cut faster and still keep full control of every decision.

(08) BUILT WITH

Figma

FigJam

Google Meet

→

·

Next step

Have a project in mind? Let’s make it

worth remembering.

Tell us what you’re building. You’ll get a reply within one business day, with a rough timeline and price range.

hello@martycreative.studio

→

·

Next step

Have a project in mind? Let’s make it

worth remembering.

Tell us what you’re building. You’ll get a reply within one business day, with a rough timeline and price range.

hello@martycreative.studio

→

·

Next step

Have a project in mind? Let’s make it

worth remembering.

Tell us what you’re building. You’ll get a reply within one business day, with a rough timeline and price range.

hello@martycreative.studio