CASE STUDY · 2026
Website Design
E-commerce UX
Brand Styling
(01)
PROJECT OVERVIEW
CLIENT
Blush Beauty
YEAR
2026
ROLE
Design & Development
DURATION
1 Week
(02)
Every project runs through the same focused stages, so nothing important gets skipped.
Phase 01
Brand & mood
Defining a gentle, premium mood: blush and wine tones, Cormorant Garamond with DM Sans, and soft arched shapes that echo the products.
Phase 02
Store design
Designing the path to purchase: category tiles, bestseller cards, reviews by skin type, a countdown offer and a newsletter discount.
Phase 03
Build & launch
A responsive, accessible build with a skip link, review carousel and live countdown, launched on Netlify.
(03)
Design explorations, layouts and visual directions that shaped the final product.
(04)
Skincare shoppers are cautious. They want to know a product suits their skin before they spend, and many beauty stores either overwhelm them with clinical detail or rely on pretty pictures alone.
For a new, clean brand with no name recognition, the site has to build trust quickly and still feel like a treat to browse.
The goal
Design a storefront that feels soft and premium, answers the question “will this work for me?” and gives first-time visitors a clear reason to buy today.
(05)
Blush Beauty leads with real skin and real results. A warm hero sets the mood, then eight category tiles and four bestsellers make it easy to find the right product in a couple of taps.
What drives the sale
Bestseller cards with ratings, review counts and a one-tap Add to bag
Community reviews tagged by skin type, from sensitive to acne-prone
The Glow Ritual Set, a three-step bundle with a live countdown offer
10% off the first order for joining the Blush Club
Free-shipping threshold and payment badges for reassurance
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(08) BUILT WITH
