CASE STUDY · 2026
Website Design
E-commerce UX
Interaction Design
Web Build
(01)
PROJECT OVERVIEW
CLIENT
Amour de Soi
YEAR
2026
ROLE
Design & Development
DURATION
1 Week
(02)
Every project runs through the same focused stages, so nothing important gets skipped.
Phase 01
Concept & story
Framing the brand around one idea: clothing is art and you are the canvas. Collections became exhibitions and the store became a gallery.
Phase 02
Styling tools
Designing the Color Lab, Suit Builder, Outfit Builder and Shop Your Wardrobe so styling advice is interactive and written in plain words.
Phase 03
Build & launch
A responsive, accessible build with keyboard-friendly tools, an editorial lookbook and a full store flow, launched on Netlify.
(03)
Design explorations, layouts and visual directions that shaped the final product.
(04)
Most people buy clothes they like, then stand in front of the mirror unsure what goes with what. Online stores sell the pieces but rarely explain how to wear them.
Colour is the hardest part. It is the first thing people notice and the easiest thing to get wrong, and most style advice ignores deeper skin tones altogether.
The goal
Design a store that leaves shoppers feeling confident rather than confused, with guidance that works for every skin tone.
(05)
Amour de Soi presents its collections as eight exhibitions, from Core and Statement to Suits, Footwear and Capsules. Every piece explains its role (base, accent or statement) and what it pairs with.
The styling tools
Color Lab: tap a colour on the wheel and see what matches, with the reason in plain words
Suit Builder: build a suit piece by piece, with every choice explained
Put an Outfit Together: start from a photo of something you own, or from scratch
Shop Your Wardrobe: tap what you already own and get outfits you can wear tonight
Style Guides: four simple rules, each with a tool to try it
(06)
(08) BUILT WITH
